
We make Event Planning & Participating Easy, Automated and Cheaper!
ABOUT US

Swallow Events is the operational and financial infrastructure that powers how organisers source, manage and transact with traders. We are also one of the most affordable event operations and online ticketing platforms in the UK.
A complete event operations platform with just 4% ticket buyer fees - completely FREE to use
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​No setup fees. No paid subscriptions.
No hidden costs.
Built to remove the cost, complexity, and chaos from running events. Swallow Events makes event planning, participation, and ticketing easy, automated, and affordable.
Born from delivering our own professional events, we built the platform we always wished existed. Today, Swallow Events is the world’s first fully integrated system combining online ticketing, live auctions, and tender-based trader bookings - all in one place.
Swallow Events connects organisers with 5,000+ catering traders and 3,000+ retail trade stand operators, while eliminating months of manual administration around payments, contracts, compliance, and health & safety documentation.
On average, organisers save over four months of administrative time with traders experiencing similar savings by moving everything online.
Whether you’re running a local festival or a large-scale live event, Swallow Events gives you total control, improved cash flow, and higher profitability without the usual overheads or headaches.
Join Today
See how simple it is to ease your cash flow, automatically take payments, and manage all document-heavy health & safety documentation, contracts, and compliance, while giving you complete automated control over payments and profitability.
The operating system for event organisers and traders


















