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Founder & CEO

With over 20 years experience within the events and catering industry. Oli started his early career working for the UK's number one planning and buying advertising agency Carat. Heading-up brands within the LVMH group (Louis Vuitton, Fendi, Celine, Louwe & Thomas Pink through to E&J Gallo Wines, Amex, Royal Mail & Quicksilver to name a few). In 2004 Oli was poached by Associated Newspapers (DMGT) commercial division to head-up their client creative solutions team.

In 2007 Oli launched a chain of upmarket American inspired bakeries whilst simultaneously launching Swallow Events. Oli sold the bakeries in 2015 to further concentrate expanding Swallow Events and its now subsidiaries.

Oli has consulted and also JV partnered with various well established high street brands, blue chip companies and national theatres including The National Trust & The Rose Theatre in Kingston whilst also gaining the reputation of being a business turn-around specialist. 

In 2018 Swallow Events launched in Australia.


Since 2007 Swallow Events and it's subsidiaries have continually grown from strength to strength having won long-term event management contracts for the likes of BBC Countryfile Live, The Times & Sunday Times Cheltenham Literature Festival and Cowes Week to name a few, as well as it's sister event catering company having catered for over 13 years at over 100 events annually and at some of the UK's most prestigious events including; Goodwood's Festival of Speed, Goodwood Revival, Royal Ascot, Cowdray Polo and Glastonbury.


Swallow Events is fast becoming recognised as a global leading event catering,  management and full service event management and promotional group

Oli also founded property development company Olchemy Homes Ltd in 2017 which was sold to professional footballer Matt Ritchie in July 2020 and has made investments in businesses spanning from Porsche dealerships through to clothing brands.




Client Operations & Promotional Director

15 years on the front line of the electronic music industry, running events for some of the biggest brands, artists and clubs in the world, pioneering the use of online ticketing and delivering logistical, operational and promotional strategies for clients in the UK, in Ibiza and in many locations across Europe. 


I have spent 15 years working at Director level for media/communications organisations such as Resident Advisor, Ibiza Spotlight and OpenLab, to name a few examples. I have operated as Commercial Director, Marketing Director and Event Director for some of the biggest events in the industry, especially in Ibiza, through clients such as Cream, Resistance and Defected. As a result, managing event logistics, infrastructure, operations and delivery has become second nature to me.


I am a regular guest speaker at business conferences such as IMS International Music Summit , Rio Music Conference and Mallorca Live Festival.


I’m an expert at delivering projects, on time and to budget. I previously managed procurement projects for the largest local authority in Europe, Leeds City Council, managing contract processes for spend up to €1.5 billion. I enjoy building relationships and supporting clients to successfully fulfil their project vision. 



Creamfields / Cream, Circoloco, DC10, Amnesia, Resistance Ibiza, Ultra Music Festival, Sonar, Defected, Resident Advisor, DJ Mag, Mixmag, Ibiza Spotlight, Ibiza Voice, Ushuaia, Hi, Live Nation, Space Ibiza, Openlab, Ibiza Global Radio, Ibiza Sonica, Unum Festival, Sonar, ADE, Timewarp, Afterlife, Privilege, Eden Ibiza, Mallorca Live Festival, International Music Summit, Bench, The Guardian, Channel 4



Event Management, Event Logistics, Booker, Event Programmer, Artist Relations, Event Planning, Event Infrastructure, On-site Operations, Ticketing Operations / Technology, Ticket Sales, Promotional Strategy, Promotions (Physical and Digital), Media Engagement, Marketing, Journalism, Public Relations, Branding, Communications, Electronic Music, Travel & Tourism, Radio, TV, Music, Social Media Marketing, Public Speaking, Advertising Sales and Partnerships

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Creative Brand Activations & Partnerships Director

16 years at the forefront of brand and experiential marketing. 


A big picture thinker with an eye for detail. I create immersive, interactive and content-rich live events and experiences, using a blend of cutting edge design, storytelling, technology and entertainment.  

I have brought strong creative strategy, design flair, production know-how and managerial leadership to deliver purposeful and impactful, integrated experiential campaigns for global brands in the UK, US, Europe and Australia. 

I foster creative collaboration, lead with passion, empower teams and drive exceptional results.  

Natalie also co-founded and ran the phenomenally successful Winterwell Festival series



Google, Uber, Snapchat, Makers Mark, You Tube, Go Pro, Peugeot, Virgin, Glenfiddich, Nokia, Sony, Playstation, Guess, Benetton, Swarovski, McDonalds, Absolut, Asahi, Diptyque, Sunsilk, HSBC, Gillette, Johnnie Walker, FedEx, Jim Beam, The Body Shop, The Star, Hendricks, Intel, Arnotts, Ubisoft, Dell. 



360 Experiential Campaigns, Brand Activations, Product Launches, Brand Design & Identity, Retail Experiences, PR Stunts, Conferences, Pop-Up Shops, Photographic Exhibitions, Packaging Design, Corporate Events, Festival Activations, Awards Ceremonies, Media Events, Sponsorship Acquisition and Activation. 



Head of Client Event Digital Marketing

20 years in Digital Advertising - I have been part of the evolution of an industry and helped shape things that are now ‘the norm’ today.

From roles at start ups that pre-date Facebook to global agency groups, my skillset gathered over this time is how to run Media buying software. In other words, precisely how to get the most cost effective commercial outcome for your event or festival's advertising spend by best use of advertising technology.

I was most recently Activation Director – Dentsu Sydney where I ran £60 million spend across all digital channels. 

Mobile Advertising technology is now so complex it can be programmed to target a single building or field within a 1 meter accuracy. Although progressive, typically an agency would not suggest such a strategy to an Advertiser. Whilst highly targeted, the scale would be at odds with their billing model. We offer this though and obviously it works very well for events to be re-targeting people who have been to previous similar events.


Coca Cola, Mc Donalds, British Airways, Microsoft, Virgin, Air BnB, BundaBerg, Jaguar, Land Rover, Air New Zealand, Burberry



Genius technology is only valuable if it is practical and scalable. So my expertise with ad platforms lets you connect with your most intended audience giving the most efficient ROI (return on investment). A very big part of this is about selecting the most worthwhile approach and running with it. As there are thousands of ways to do the same thing. Digital has become overly complicated so there is huge value in being able to cut through the digital ‘maze’ in order to reach your customer in the most cost effective way and at the end of the day to sell as many tickets to your event as possible!




Managing Director - Australia

Abigail has a background in media both in Australia and the UK with over 20 years experience in all facets, most notably experiential and Out of Home advertising.  

She’s worked for Channel 7, IMG, Budweiser and Dentsu Aegis covering a diverse range of disciplines and clients. Her expertise in strategy, planning, buying and managing Out of Home media to promote your event and make it stand out from the crowd is second to none. Her specialism is creating innovative, unique concepts to meet brands objectives and provide the ‘wow’ factor for any campaign.


Disney, Mondelez, Federal Government, Victorian Government, Waitrose, Estée Lauder, Nestle UK, COI and British Telecom



TV production, Research, Experiential, Special Builds, Activations, Out of Home consultancy, digital, mobile targeting.

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