Innovation has always been at the heart of Swallow Events.

 

From becoming the world’s first company to host the world’s first non-socially distanced festival since the pandemic, utilising rapid testing and working in conjunction with the Albanian Government, to now launching the world’s first Event Trading Operating System (ETOS), Swallow Events has consistently challenged the outdated systems the events industry has relied on for decades.

 

Our ETOS platform launch is a true industry breakthrough, transforming how organisers source, manage and transact with traders. By replacing months of manual admin with one fully integrated operating system covering procurement, contracts, compliance, messaging, invoicing, payments, live auctions, fixed-price listings and ticketing, we are redefining event operations globally.

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At the core of this disruption is a simple but powerful principle: Organisers keep 100% of Your Turnover and Turn Processing Fees into Profit. Unlike traditional models that charge organisers subscriptions, commissions, or percentage-based platform fees, Swallow Events is completely free for organisers. Organisers retain 100% of their trader revenue, 100% of their ticket face value, and gain access to one of the lowest-priced ticketing solutions in the industry, with only a simple 4% buyer fee applied. This creates a fairer, more profitable and operationally superior model that is fundamentally changing how events are run.

 

Built with real operators at its core, and instantly processing live transactions across major events, the platform represents a major shift in how the industry operates moving forward.

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This section highlights the media coverage, industry recognition and press releases surrounding both our journey and the launch of this globally groundbreaking platform, as the industry begins to recognise the scale, innovation and long-term impact of what is being built.

 

Explore the articles to see why Swallow Events is being recognised as one of the most disruptive forces in modern event operations.

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2020

Swallow Events was the first company to offer a full rapid testing screening service facility to detect COVID-19 to event organisers globally.

 

We offered individual tests by mail with instant digital blockchain anti-spoof certification.

 

We were the worlds first company to host the worlds first non-socially distanced festival since the pandemic utilising rapid testing and working in conjunction with the Albanian Government.

 

We had exclusivity for the first CE approved self-administration nasal testing kits which have received approval for use within the UK, Europe and the USA with results within 15 minutes. Whilst utilising the worlds most advanced and established (2 years), robust biometrics and highly secure, blockchain identification testing and vaccine verification platform which has received over £85m in research and development with over 10 million downloads, it is the ideal solution for the events industry and individual returning travellers. We are also able to offer pop-up testing facilities conducted by government approved healthcare professionals. Therefore enabling gatherings of all scales to be held in a Covid secure environment. 

 

We also offered a full-consultancy service, covering critical information and advice enabling events in all sectors to open safely and compliantly. Our consultancy service is in line with UK government guidelines Department for Digital, Culture, Media and Sport (DCMS) and also in conjunction with any local authority restrictions and necessary health and safety precautions.